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currency
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Social Media
Incitement
15
The spread of false narratives can encourage further acts of violence (retaliatory
attacks), deepen ethnic hatred and strife, and destabilize entire communities.
TikTok video associated with Operation Dudula
Time till mainstream adoption: TODAY
An estimated 4.9 billion people worldwide use social media in 2023, a number
which is expected to reach 5.85 billion by 2027. This presents bad actors with
a large and easily accessible audience to target with influence campaigns, fake
news and disinformation. One measure of the threat can be seen in a University
of Oxford report, which found evidence of organized social media influence
campaigns in each of the 81 surveyed countries in 2020, up from 70 countries
in 2019
15
.
were attacked by organized
social media influence
campaigns in 2020
86%
Of 81 countries surveyed around the world:
100%
were attacked by organized
social media influence
campaigns in 2019
Social Media
Incitement
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