K68F-23 9
Cognyte
Source: Frost & Sullivan
• Since its formal divestiture from Verint
(finalized in early 2021), Cognyte has been
able to remain on a consistent revenue
growth trajectory on its own despite the
pandemic, ensuring little customer churn
during the divestiture. The company’s
strength in retail, banking, law enforcement,
and the enterprise space showcases how it
has kept its product breadth in line with
customers’ varied needs.
• Cognyte’s commitment to providing the
latest, most accurate threat intelligence via
its solutions ensures that the company
continuously reinvests in R&D initiatives to
enable faster analysis, improved alerting and
communication, and more automated
remediation activities that can alleviate
operator burden.
• As a vendor devoted to multisource
intelligence, Cognyte offers multiple digital
intelligence solutions to fit a specific security
team’s goals. This includes Situational
Intelligence Solutions for more physical and
logical security needs; Cyber Threat
Intelligence solutions that integrate
cybersecurity intelligence into an
organization’s existing SOC; and Operational
Threat Intelligence analytics that can provide
field and command center operators with
real-time information to guide their
remediation actions.
• The specificity and curation capabilities
highlighted in Cognyte’s intelligence
portfolios provide customers with options
and new capabilities to add as needed while
ensuring that the data sources and feeds
being presented are real-time, accurate, and
applicable to the scenario.
• Name recognition will be the most prevalent
challenge for Cognyte in its first year
post-divestiture. The company is already
doing an excellent job of emphasizing who it
used to be, as well as who exactly it is today;
this relentless strategy will yield dividends
with customers that may have questioned
who exactly this company is and what
product and solution suite it represents.
• Cognyte, while selling its 3 complementary
intelligence solutions, does not emphasize
whether a customer can use multiple
solutions at once in order to build out a
larger, more holistic security intelligence
solution. Emphasizing this capability can be
a crucial differentiator because it is one of
the few vendors that already has all 3
components of the intelligence ecosystem
created in-house.
GROWTH INNOVATION FROST PERSPECTIVE