K68F-23 11 Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform GROWTH INDEX ELEMENTS VERTICAL AXIS Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline™ system; and effective market, competitor, and end-user focused sales and marketing strategies. • GI1: MARKET SHARE (PREVIOUS 3 YEARS) This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. • GI2: REVENUE GROWTH (PREVIOUS 3 YEARS) This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar TM . • GI3: GROWTH PIPELINE™ This is an evaluation of the strength and leverage of a company’s growth pipeline™ system to continuously capture, analyze, and prioritize its universe of growth opportunities. • GI4: VISION AND STRATEGY This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? • GI5: SALES AND MARKETING This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.